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Strategy + Design + Tech = Digital Awesome

- This is the personal website of Mike Moir -

Digital Strategist

Digital Strategist

Creating exceptional experiences that engage brands with consumers in meaningful ways.

I am passionate about brands, products and consumer experiences that connect with people in meaningful ways. I have worked with a variety of clients nationally and internationally.

> Explore what I can do

Hats I often wear

Hats I often wear

/ Product Management
/ UX & Design Strategy
/ Social Programs
/ Content Marketing
/ Mobile Design
/ Product Management
/ Information Architecture
/ Analytics & Optimization
/ Agile Processes
/ Innovation Programs

Verizon Executive

“Mike seamlessly translated our needs into a full fledged actionable plan”

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UX & Marketing Strategy

Enabing breakthrough & meaningful experiences

UX & Marketing Strategy

Digital Strategy
Roadmaps, Brand Strategy, Campaign Strategy, Communication Plans & Mobile

Experience Strategy
Experience Platforms, Personas, Experience Journeys & User Flows

Design Strategy
Information Architecture, Wireframes, User Centered Design & Responsive

Insights & Measurement
Consumer Insights (Quant/Quall), Competitive Analysis, Segmentation & Measurement Frameworks

CRM Strategy
Lifecycle & Relationship Programs, Retargeting, Service & Support

Product Management & Strategy

Disciplined approach to product success

Product Management & Strategy

Product Strategy
Vision & Concept Development, Business Modeling, MRD, Roadmaps and Prototyping

Product Management
PRD, Stories Management and Agile Processes

Product Marketing
Marketing Collateral, Demos, Startup Marketing Toolkit, Outreach Programs & Content Marketing

Content & Social Strategy

Building a voice that connects and engages

Content & Social Strategy

Planning, Analysis & Design
Audits, Content Maps, Taxonomy & Content Plan

Content Marketing
SEO, Keyword Analysis & Landing Optimization

Social Media Strategy
Social Strategy/Tactics, Editorial Programs, Blogger Outreach, Social Analytics & Social Platforms/Tools

Editorial/Workflow
Governance, Editorial Calendars & Publishing workflows

Tools/Platforms
Platform Selection & Implementation

Mike Moir & the Next Web

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Consume Lifecycle Modeling

analytics · digital strategy · optimization · startups

Model Your Business (The Essential 1-Pager)

If you can’t draw your business on a one-pager then you don’t have a good…

May 2, 2014

purchase-funnel

advertising · analytics · brand management · digital strategy · engagement · optimization

Pondering the New Purchase Funnel

TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…

January 27, 2014

Screen Shot 2013-09-10 at 2.19.26 PM

brand management · digital strategy · engagement · social media

Using Archetypes to drive Social Engagement

In social, one key goal is to have meaningful and sustained engagement to develop loyal…

September 12, 2013

whole-foods-pinterest-600

brand management · storytelling

Whole Foods and Storytelling

Everyone wants to hear a good story.  Everyone wants something to believe in. Storytelling unlocks…

August 27, 2013

road1

inspiration · marketing

13 New Rules of the Road

Empathy trounces logic Re-imagined vs. Re-engineered Strangers design your products Fewer features are better Advertising…

August 14, 2013

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brand management · digital strategy

Simplicity is the ultimate sophistication

In the world full of constant innovation and change, things will inevitably become more complex….

July 26, 2013

Featured Project: Starbucks (Redesign)

User Experience Strategy

starbucks

Hubzu (Brand Launch)

Digital Strategy, Product Strategy, User Experience Strategy

hubzu

Vayama (UX Redesign)

Content Strategy, Social Strategy

vayama

Verizon (Entertainment Portal)

Digital Strategy

Verizon

Gold Medal Flour (Recipe Site)

Content Strategy, Social Strategy, User Experience Strategy

gmf

NFL (Online Game Experience)

Digital Strategy, Social Strategy

nfl

Boomity (Social Business Platform)

Digital Strategy, Product Strategy

boomity

BioSpot Active Care (Brand Launch)

Digital Strategy, User Experience Strategy

biospot

Wine Country Exploria (Trip Planning)

Digital Strategy, Product Strategy

wce

FamilyPass.com (Online DVD Rentals)

Product Strategy

family-entertainment

Gwen Stefani (Social Marketing)

Social Strategy

gwen

WereYouThere.com (Story Platform)

Product Strategy

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It's All About Mike

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About Me

About Me

I am a creative thinker and strategic doer who helps companies re-imagine their brands, marketing, products and consumer experiences.

> Resume

Sampling of Clients

Sampling of Clients

  • Capital One
  • Verizon
  • NFL
  • Starbucks
  • Justin Timberlake
  • Disney
  • Visa
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Mapping the Modern Consumer Journey

(Mike Moir Diagram Template)

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Mike Moir Photography

(www.mikemoirphotography.com)

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