Strategy + Design + Tech = Digital Awesome
- This is the personal website of Mike Moir -
Strategy/Products
Creating exceptional experiences that engage brands with consumers in meaningful ways.
I am passionate about envisioning and architecting businesses, products and customer experiences. I have worked with a variety of clients nationally and internationally.
Ninja Hats
/ Product Management
/ Digital Strategy
/ UX & Design Planning
/ Content Marketing
/ Information Architecture
/ Social Programs
/ Mobile Design
/ Analytics & Optimization
/ Innovation Programs
Verizon Executive
“Mike seamlessly translated our needs into a full fledged actionable plan”
Disciplined approach to product success
Product Management & Strategy
Product Strategy
Vision & Concept Development, Business Modeling, MRD, Roadmaps and Prototyping
Product Management
PRD, Stories Management and Agile Processes
Product Marketing
Marketing Collateral, Demos, Startup Marketing Toolkit, Outreach Programs & Content Marketing
Enabing breakthrough & meaningful experiences
UX & Marketing Strategy
Digital Strategy
Roadmaps, Brand Strategy, Campaign Strategy, Communication Plans & Mobile
Experience Strategy
Experience Platforms, Personas, Experience Journeys & User Flows
Design Strategy
Information Architecture, Wireframes, User Centered Design & Responsive
Insights & Measurement
Consumer Insights (Quant/Qual), Competitive Analysis, Segmentation & Measurement Frameworks
CRM Strategy
Lifecycle & Relationship Programs, Retargeting, Service & Support
Building a voice that connects and engages
Content & Social Strategy
Planning, Analysis & Design
Audits, Content Maps, Taxonomy & Content Plans
Content Marketing
SEO, Keyword Analysis & Landing Optimization
Social Media Strategy
Social Strategy/Tactics, Editorial Programs, Blogger Outreach, Social Analytics & Social Platforms/Tools
Editorial/Workflow
Governance, Editorial Calendars & Publishing workflows
Tools/Platforms
Platform Selection & Implementation
Mike Moir & the Next Web
Conversational UI Paradigm
Here it comes 2016 has been declared the year of bots. But it feels like…
February 29, 2016
Content Strategy · digital strategy · engagement · Uncategorized
Is “live video” in your content strategy?
The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be…
August 20, 2015
content · products · storytelling
Treat Your Content Like a Product
“Great companies are built on great products” – Elon Musk Today content marketing has fast…
June 10, 2015
Design · digital strategy · engagement
Design Triggers
Pull the trigger on users’ motivations for product design decisions. Product design plays on all…
February 3, 2015
analytics · digital strategy · optimization · startups
Model Your Business (The Essential 1-Pager)
If you can’t draw your business on a one-pager then you don’t have a good…
May 2, 2014
advertising · analytics · brand management · digital strategy · engagement · optimization
Pondering the New Purchase Funnel
TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…
January 27, 2014
Seek Thermal App (Mobile)
Content Strategy, Product Strategy, User Experience Strategy
Featured Project: Starbucks (Redesign)
User Experience Strategy
Hubzu (Brand Launch)
Digital Strategy, Product Strategy, User Experience Strategy
Vayama (UX Redesign)
Content Strategy, Social Strategy
Verizon (Entertainment Portal)
Digital Strategy
Gold Medal Flour (Recipe Site)
Content Strategy, Social Strategy, User Experience Strategy
NFL (Online Game Experience)
Digital Strategy, Social Strategy
Boomity (Social Business Platform)
Digital Strategy, Product Strategy
BioSpot Active Care (Brand Launch)
Digital Strategy, User Experience Strategy
Wine Country Exploria (Trip Planning)
Digital Strategy, Product Strategy
FamilyPass.com (Online DVD Rentals)
Product Strategy
Gwen Stefani (Social Marketing)
Social Strategy
It's All About Mike
About Me
I am a creative thinker and strategic doer who helps companies re-imagine their brands, marketing, products and experiences.
Sampling of Clients
- Capital One
- Verizon
- NFL
- Starbucks
- Justin Timberlake
- Disney
- Visa
Mike with his people
Brand Experience Map
Sample Mike Moir Diagram Template
Drop Me A Line
Treat Your Content Like a Product
Fresh from the blog
