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Home of my personal website

Strategy + Design + Tech = Digital Awesome

- This is the personal website of Mike Moir -



Creating exceptional experiences that engage brands with consumers in meaningful ways.

I am passionate about envisioning and architecting businesses, products and customer experiences. I have worked with a variety of clients nationally and internationally.

> Explore what I can do

Ninja Hats

Ninja Hats

/ Product Management
/ Digital Strategy
/ UX & Design Planning
/ Content Marketing
/ Information Architecture
/ Social Programs
/ Mobile Design
/ Analytics & Optimization
/ Innovation Programs

Verizon Executive

“Mike seamlessly translated our needs into a full fledged actionable plan”

Product Management & Strategy

Disciplined approach to product success

Product Management & Strategy

Product Strategy
Vision & Concept Development, Business Modeling, MRD, Roadmaps and Prototyping

Product Management
PRD, Stories Management and Agile Processes

Product Marketing
Marketing Collateral, Demos, Startup Marketing Toolkit, Outreach Programs & Content Marketing

UX & Marketing Strategy

Enabing breakthrough & meaningful experiences

UX & Marketing Strategy

Digital Strategy
Roadmaps, Brand Strategy, Campaign Strategy, Communication Plans & Mobile

Experience Strategy
Experience Platforms, Personas, Experience Journeys & User Flows

Design Strategy
Information Architecture, Wireframes, User Centered Design & Responsive

Insights & Measurement
Consumer Insights (Quant/Qual), Competitive Analysis, Segmentation & Measurement Frameworks

CRM Strategy
Lifecycle & Relationship Programs, Retargeting, Service & Support

Content & Social Strategy

Building a voice that connects and engages

Content & Social Strategy

Planning, Analysis & Design
Audits, Content Maps, Taxonomy & Content Plans

Content Marketing
SEO, Keyword Analysis & Landing Optimization

Social Media Strategy
Social Strategy/Tactics, Editorial Programs, Blogger Outreach, Social Analytics & Social Platforms/Tools

Governance, Editorial Calendars & Publishing workflows

Platform Selection & Implementation



Is “live video” in your content strategy?

The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be…

August 20, 2015


content · products · storytelling

Treat Your Content Like a Product

“Great companies are built on great products” – Elon Musk Today content marketing has fast…

June 10, 2015


Design · digital strategy · engagement

Design Triggers

Pull the trigger on users’ motivations for product design decisions. Product design plays on all…

February 3, 2015

Consume Lifecycle Modeling

analytics · digital strategy · optimization · startups

Model Your Business (The Essential 1-Pager)

If you can’t draw your business on a one-pager then you don’t have a good…

May 2, 2014


advertising · analytics · brand management · digital strategy · engagement · optimization

Pondering the New Purchase Funnel

TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…

January 27, 2014

Screen Shot 2013-09-10 at 2.19.26 PM

brand management · digital strategy · engagement · social media

Using Archetypes to drive Social Engagement

In social, one key goal is to have meaningful and sustained engagement to develop loyal…

September 12, 2013

Featured Project: Starbucks (Redesign)

User Experience Strategy


Hubzu (Brand Launch)

Digital Strategy, Product Strategy, User Experience Strategy


Vayama (UX Redesign)

Content Strategy, Social Strategy


Verizon (Entertainment Portal)

Digital Strategy


Gold Medal Flour (Recipe Site)

Content Strategy, Social Strategy, User Experience Strategy


NFL (Online Game Experience)

Digital Strategy, Social Strategy


Boomity (Social Business Platform)

Digital Strategy, Product Strategy


BioSpot Active Care (Brand Launch)

Digital Strategy, User Experience Strategy


Wine Country Exploria (Trip Planning)

Digital Strategy, Product Strategy

wce (Online DVD Rentals)

Product Strategy


Gwen Stefani (Social Marketing)

Social Strategy

gwen (Story Platform)

Product Strategy

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It's All About Mike

About Me

About Me

I am a creative thinker and strategic doer who helps companies re-imagine their brands, marketing, products and experiences.

Sampling of Clients

Sampling of Clients

  • Capital One
  • Verizon
  • NFL
  • Starbucks
  • Justin Timberlake
  • Disney
  • Visa

Mike with his people


Brand Experience Map

Sample Mike Moir Diagram Template


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Treat Your Content Like a Product

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