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Home of my personal website

Strategy + Design + Tech = Digital Awesome

- This is the personal website of Mike Moir -

Strategist

Strategist

Creating exceptional experiences that engage brands with consumers in meaningful ways.

I am passionate about envisioning and architecting businesses, products and customer experiences. I have worked with a variety of clients nationally and internationally.

> Explore what I can do

Ninja Hats

Ninja Hats

/ Product Management
/ UX & Design Planning
/ Information Architecture
/ Content Marketing
/ Social Programs
/ Mobile Design
/ Analytics & Optimization
/ Agile Processes
/ Innovation Programs

Verizon Executive

“Mike seamlessly translated our needs into a full fledged actionable plan”

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UX & Marketing Strategy

Enabing breakthrough & meaningful experiences

UX & Marketing Strategy

Digital Strategy
Roadmaps, Brand Strategy, Campaign Strategy, Communication Plans & Mobile

Experience Strategy
Experience Platforms, Personas, Experience Journeys & User Flows

Design Strategy
Information Architecture, Wireframes, User Centered Design & Responsive

Insights & Measurement
Consumer Insights (Quant/Qual), Competitive Analysis, Segmentation & Measurement Frameworks

CRM Strategy
Lifecycle & Relationship Programs, Retargeting, Service & Support

Product Management & Strategy

Disciplined approach to product success

Product Management & Strategy

Product Strategy
Vision & Concept Development, Business Modeling, MRD, Roadmaps and Prototyping

Product Management
PRD, Stories Management and Agile Processes

Product Marketing
Marketing Collateral, Demos, Startup Marketing Toolkit, Outreach Programs & Content Marketing

Content & Social Strategy

Building a voice that connects and engages

Content & Social Strategy

Planning, Analysis & Design
Audits, Content Maps, Taxonomy & Content Plans

Content Marketing
SEO, Keyword Analysis & Landing Optimization

Social Media Strategy
Social Strategy/Tactics, Editorial Programs, Blogger Outreach, Social Analytics & Social Platforms/Tools

Editorial/Workflow
Governance, Editorial Calendars & Publishing workflows

Tools/Platforms
Platform Selection & Implementation

live-streaming-meerkat-periscope

Uncategorized

Is “live video” in your content strategy?

The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be…

August 20, 2015

MedRes_Product-presentation-2

content · products · storytelling

Treat Your Content Like a Product

“Great companies are built on great products” – Elon Musk Today content marketing has fast…

June 10, 2015

triggers-and-sparks

Design · digital strategy · engagement

Design Triggers

Pull the trigger on users’ motivations for product design decisions. Product design plays on all…

February 3, 2015

Consume Lifecycle Modeling

analytics · digital strategy · optimization · startups

Model Your Business (The Essential 1-Pager)

If you can’t draw your business on a one-pager then you don’t have a good…

May 2, 2014

purchase-funnel

advertising · analytics · brand management · digital strategy · engagement · optimization

Pondering the New Purchase Funnel

TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…

January 27, 2014

Screen Shot 2013-09-10 at 2.19.26 PM

brand management · digital strategy · engagement · social media

Using Archetypes to drive Social Engagement

In social, one key goal is to have meaningful and sustained engagement to develop loyal…

September 12, 2013

Featured Project: Starbucks (Redesign)

User Experience Strategy

starbucks

Hubzu (Brand Launch)

Digital Strategy, Product Strategy, User Experience Strategy

hubzu

Vayama (UX Redesign)

Content Strategy, Social Strategy

vayama

Verizon (Entertainment Portal)

Digital Strategy

Verizon

Gold Medal Flour (Recipe Site)

Content Strategy, Social Strategy, User Experience Strategy

gmf

NFL (Online Game Experience)

Digital Strategy, Social Strategy

nfl

Boomity (Social Business Platform)

Digital Strategy, Product Strategy

boomity

BioSpot Active Care (Brand Launch)

Digital Strategy, User Experience Strategy

biospot

Wine Country Exploria (Trip Planning)

Digital Strategy, Product Strategy

wce

FamilyPass.com (Online DVD Rentals)

Product Strategy

family-entertainment

Gwen Stefani (Social Marketing)

Social Strategy

gwen

WereYouThere.com (Story Platform)

Product Strategy

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It's All About Mike

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About Me

About Me

I am a creative thinker and strategic doer who helps companies re-imagine their brands, marketing, products and experiences.

Sampling of Clients

Sampling of Clients

  • Capital One
  • Verizon
  • NFL
  • Starbucks
  • Justin Timberlake
  • Disney
  • Visa

Mike with his people

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Brand Experience Map

Sample Mike Moir Diagram Template

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Treat Your Content Like a Product

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