Strategy + Design + Tech = Digital Awesome
- This is the personal website of Mike Moir -
Digital Strategist
Creating exceptional experiences that engage brands with consumers in meaningful ways.
I am passionate about brands, products and consumer experiences that connect with people in meaningful ways. I have worked with a variety of clients nationally and internationally.
Hats I often wear
/ Product Management
/ UX & Design Strategy
/ Social Programs
/ Content Marketing
/ Mobile Design
/ Product Management
/ Information Architecture
/ Analytics & Optimization
/ Agile Processes
/ Innovation Programs
Verizon Executive
“Mike seamlessly translated our needs into a full fledged actionable plan”
Enabing breakthrough & meaningful experiences
UX & Marketing Strategy
Digital Strategy
Roadmaps, Brand Strategy, Campaign Strategy, Communication Plans & Mobile
Experience Strategy
Experience Platforms, Personas, Experience Journeys & User Flows
Design Strategy
Information Architecture, Wireframes, User Centered Design & Responsive
Insights & Measurement
Consumer Insights (Quant/Quall), Competitive Analysis, Segmentation & Measurement Frameworks
CRM Strategy
Lifecycle & Relationship Programs, Retargeting, Service & Support
Disciplined approach to product success
Product Management & Strategy
Product Strategy
Vision & Concept Development, Business Modeling, MRD, Roadmaps and Prototyping
Product Management
PRD, Stories Management and Agile Processes
Product Marketing
Marketing Collateral, Demos, Startup Marketing Toolkit, Outreach Programs & Content Marketing
Building a voice that connects and engages
Content & Social Strategy
Planning, Analysis & Design
Audits, Content Maps, Taxonomy & Content Plan
Content Marketing
SEO, Keyword Analysis & Landing Optimization
Social Media Strategy
Social Strategy/Tactics, Editorial Programs, Blogger Outreach, Social Analytics & Social Platforms/Tools
Editorial/Workflow
Governance, Editorial Calendars & Publishing workflows
Tools/Platforms
Platform Selection & Implementation
Mike Moir & the Next Web
analytics · digital strategy · optimization · startups
Model Your Business (The Essential 1-Pager)
If you can’t draw your business on a one-pager then you don’t have a good…
May 2, 2014
advertising · analytics · brand management · digital strategy · engagement · optimization
Pondering the New Purchase Funnel
TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…
January 27, 2014
brand management · digital strategy · engagement · social media
Using Archetypes to drive Social Engagement
In social, one key goal is to have meaningful and sustained engagement to develop loyal…
September 12, 2013
brand management · storytelling
Whole Foods and Storytelling
Everyone wants to hear a good story. Everyone wants something to believe in. Storytelling unlocks…
August 27, 2013
13 New Rules of the Road
Empathy trounces logic Re-imagined vs. Re-engineered Strangers design your products Fewer features are better Advertising…
August 14, 2013
brand management · digital strategy
Simplicity is the ultimate sophistication
In the world full of constant innovation and change, things will inevitably become more complex….
July 26, 2013
Featured Project: Starbucks (Redesign)
User Experience Strategy
Hubzu (Brand Launch)
Digital Strategy, Product Strategy, User Experience Strategy
Vayama (UX Redesign)
Content Strategy, Social Strategy
Verizon (Entertainment Portal)
Digital Strategy
Gold Medal Flour (Recipe Site)
Content Strategy, Social Strategy, User Experience Strategy
NFL (Online Game Experience)
Digital Strategy, Social Strategy
Boomity (Social Business Platform)
Digital Strategy, Product Strategy
BioSpot Active Care (Brand Launch)
Digital Strategy, User Experience Strategy
Wine Country Exploria (Trip Planning)
Digital Strategy, Product Strategy
FamilyPass.com (Online DVD Rentals)
Product Strategy
Gwen Stefani (Social Marketing)
Social Strategy
WereYouThere.com (Story Platform)
Product Strategy
It's All About Mike
About Me
I am a creative thinker and strategic doer who helps companies re-imagine their brands, marketing, products and consumer experiences.
Sampling of Clients
- Capital One
- Verizon
- NFL
- Starbucks
- Justin Timberlake
- Disney
- Visa
Mapping the Modern Consumer Journey
(Mike Moir Diagram Template)
Drop Me A Line
Mike Moir Photography
(www.mikemoirphotography.com)
