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13 New Rules of the Road


  1. Empathy trounces logic
  2. Re-imagined vs. Re-engineered
  3. Strangers design your products
  4. Fewer features are better
  5. Advertising drives customers away
  6. Demographics are besides the point
You have to stand for something (for real)
  8. Best practices are obsolete at birth
  9. Where meaning talks, money walks
  10. Stability is fantasy
  11. Talents trumps obedience
  12. Imagination beats knowledge
  13. Jobs are avenues of self expression

August 14, 2013 • #


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