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purchase-funnel

advertising · analytics · brand management · digital strategy · engagement · optimization

Pondering the New Purchase Funnel

TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…

January 27, 2014

advertising · brand management · research

The Naked Brand (The Advertising Revolution Documentary)

Lately, I have been busy helping bring to market a new documentary on the state…

February 13, 2012

advertising · marketing · social media

A Lesson from the Old Spice Guy

[youtube=http://www.youtube.com/watch?v=owGykVbfgUE&fs=1&hl=en_US] Now and then, we see the Internet blow up with activity. A picture or…

August 20, 2010