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analytics

Consume Lifecycle Modeling

analytics · digital strategy · optimization · startups

Model Your Business (The Essential 1-Pager)

If you can’t draw your business on a one-pager then you don’t have a good…

May 2, 2014

purchase-funnel

advertising · analytics · brand management · digital strategy · engagement · optimization

Pondering the New Purchase Funnel

TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…

January 27, 2014

analytics · brand management · social analytics · social media

Social Marketing Analytics Framework

Finally, A Measurement Framework Based on Business Objectives This report just published by Altimeter Group…

April 23, 2010