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brand management

purchase-funnel

advertising · analytics · brand management · digital strategy · engagement · optimization

Pondering the New Purchase Funnel

TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…

January 27, 2014

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brand management · digital strategy · engagement · social media

Using Archetypes to drive Social Engagement

In social, one key goal is to have meaningful and sustained engagement to develop loyal…

September 12, 2013

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brand management · storytelling

Whole Foods and Storytelling

Everyone wants to hear a good story.  Everyone wants something to believe in. Storytelling unlocks…

August 27, 2013

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brand management · digital strategy

Simplicity is the ultimate sophistication

In the world full of constant innovation and change, things will inevitably become more complex….

July 26, 2013

brand management

Visualizing the Consumer Journey (Mike Moir Diagram)

As we craft consumer experiences it is helpful to map the big picture and get…

April 25, 2012

advertising · brand management · research

The Naked Brand (The Advertising Revolution Documentary)

Lately, I have been busy helping bring to market a new documentary on the state…

February 13, 2012

analytics · brand management · social analytics · social media

Social Marketing Analytics Framework

Finally, A Measurement Framework Based on Business Objectives This report just published by Altimeter Group…

April 23, 2010