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digital strategy

live-streaming-meerkat-periscope

Content Strategy · digital strategy · engagement · Uncategorized

Is “live video” in your content strategy?

The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be…

August 20, 2015

triggers-and-sparks

Design · digital strategy · engagement

Design Triggers

Pull the trigger on users’ motivations for product design decisions. Product design plays on all…

February 3, 2015

Consume Lifecycle Modeling

analytics · digital strategy · optimization · startups

Model Your Business (The Essential 1-Pager)

If you can’t draw your business on a one-pager then you don’t have a good…

May 2, 2014

purchase-funnel

advertising · analytics · brand management · digital strategy · engagement · optimization

Pondering the New Purchase Funnel

TODAY’S REALITY Today’s consumer purchase is as complex as ever. Consumer’s are using multiple devices…

January 27, 2014

Screen Shot 2013-09-10 at 2.19.26 PM

brand management · digital strategy · engagement · social media

Using Archetypes to drive Social Engagement

In social, one key goal is to have meaningful and sustained engagement to develop loyal…

September 12, 2013

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brand management · digital strategy

Simplicity is the ultimate sophistication

In the world full of constant innovation and change, things will inevitably become more complex….

July 26, 2013