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brand management · digital strategy · engagement · social media

Using Archetypes to drive Social Engagement

In social, one key goal is to have meaningful and sustained engagement to develop loyal…

September 12, 2013

advertising · marketing · social media

A Lesson from the Old Spice Guy

[youtube=http://www.youtube.com/watch?v=owGykVbfgUE&fs=1&hl=en_US] Now and then, we see the Internet blow up with activity. A picture or…

August 20, 2010

analytics · brand management · social analytics · social media

Social Marketing Analytics Framework

Finally, A Measurement Framework Based on Business Objectives This report just published by Altimeter Group…

April 23, 2010