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Design Triggers


Pull the trigger on users’ motivations for product design decisions.

Product design plays on all the emotional and cognitive strings that offline products and marketing has been playing since the invention of advertising. But until recently, they’ve been anecdotal.  Sitemaps are fine in the boardroom, but if you need to build products that benefit both end users and clients, you need to understand what triggers users to act. It’s about knowing how people act.

Design Triggers comprise a collection of common psychological motivators, cognitive biases, and behavior patterns, you can use to plan entire workflows.  For example, patterns like achievements (“buy nine, get the tenth free”) and scarcity (“final closeout sale — everything must go”) use human psychology to create lasting connections between products and users.

Below are several design triggers that illustrate this:

Screen Shot 2015-02-03 at 10.29.10 AM

View more design triggers



February 3, 2015


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