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Model Your Business (The Essential 1-Pager)

If you can’t draw your business on a one-pager then you don’t have a good handle on things.   In my work with startups I have found it helpful to understand the big picture of key stages a user goes through.  This is ultimately helpful when establishing top level KPIs to measure and optimization ongoing efforts.

The diagram below is a recent example of a “Consumer Lifecycle Model”.

PDF Version found here

May 2, 2014


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