analytics · digital strategy · optimization · startups
Model Your Business (The Essential 1-Pager)
If you can’t draw your business on a one-pager then you don’t have a good handle on things. In my work with startups I have found it helpful to understand the big picture of key stages a user goes through. This is ultimately helpful when establishing top level KPIs to measure and optimization ongoing efforts.
The diagram below is a recent example of a “Consumer Lifecycle Model”.
PDF Version found here
May 2, 2014