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Home of my personal website

Strategy + Design + Tech = Digital Awesome

- This is the personal website of Mike Moir -



Creating exceptional experiences that engage brands with consumers in meaningful ways.

I am passionate about envisioning and architecting businesses, products and customer experiences. I have worked with a variety of clients nationally and internationally.

> Explore what I can do

Ninja Hats

Ninja Hats

/ Product Management
/ Digital Strategy
/ UX & Design Planning
/ Content Marketing
/ Information Architecture
/ Social Programs
/ Mobile Design
/ Analytics & Optimization
/ Innovation Programs

Verizon Executive

“Mike seamlessly translated our needs into a full fledged actionable plan”

Product Management & Strategy

Disciplined approach to product success

Product Management & Strategy

Product Strategy
Vision & Concept Development, Business Modeling, MRD, Roadmaps and Prototyping

Product Management
PRD, Stories Management and Agile Processes

Product Marketing
Marketing Collateral, Demos, Startup Marketing Toolkit, Outreach Programs & Content Marketing

UX & Marketing Strategy

Enabing breakthrough & meaningful experiences

UX & Marketing Strategy

Digital Strategy
Roadmaps, Brand Strategy, Campaign Strategy, Communication Plans & Mobile

Experience Strategy
Experience Platforms, Personas, Experience Journeys & User Flows

Design Strategy
Information Architecture, Wireframes, User Centered Design & Responsive

Insights & Measurement
Consumer Insights (Quant/Qual), Competitive Analysis, Segmentation & Measurement Frameworks

CRM Strategy
Lifecycle & Relationship Programs, Retargeting, Service & Support

Content & Social Strategy

Building a voice that connects and engages

Content & Social Strategy

Planning, Analysis & Design
Audits, Content Maps, Taxonomy & Content Plans

Content Marketing
SEO, Keyword Analysis & Landing Optimization

Social Media Strategy
Social Strategy/Tactics, Editorial Programs, Blogger Outreach, Social Analytics & Social Platforms/Tools

Governance, Editorial Calendars & Publishing workflows

Platform Selection & Implementation

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brand management · digital strategy · engagement · social media

Using Archetypes to drive Social Engagement

In social, one key goal is to have meaningful and sustained engagement to develop loyal…

September 12, 2013


brand management · storytelling

Whole Foods and Storytelling

Everyone wants to hear a good story.  Everyone wants something to believe in. Storytelling unlocks…

August 27, 2013


inspiration · marketing

13 New Rules of the Road

Empathy trounces logic Re-imagined vs. Re-engineered Strangers design your products Fewer features are better Advertising…

August 14, 2013


brand management · digital strategy

Simplicity is the ultimate sophistication

In the world full of constant innovation and change, things will inevitably become more complex….

July 26, 2013


content · marketing

Importance of Content Marketing

If you’re in the digital marketing space, you’ve probably heard an awful lot about content…

February 18, 2013

brand management

Visualizing the Consumer Journey (Mike Moir Diagram)

As we craft consumer experiences it is helpful to map the big picture and get…

April 25, 2012 (Story Platform)

Product Strategy

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It's All About Mike

About Me

About Me

I am a creative thinker and strategic doer who helps companies re-imagine their brands, marketing, products and experiences.

Sampling of Clients

Sampling of Clients

  • Capital One
  • Verizon
  • NFL
  • Starbucks
  • Justin Timberlake
  • Disney
  • Visa

Mike with his people


Brand Experience Map

Sample Mike Moir Diagram Template


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Treat Your Content Like a Product

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