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Home of my personal website

Strategy + Design + Tech = Digital Awesome

- This is the personal website of Mike Moir -



Creating exceptional experiences that engage brands with consumers in meaningful ways.

I am passionate about envisioning and architecting businesses, products and customer experiences. I have worked with a variety of clients nationally and internationally.

> Explore what I can do

Ninja Hats

Ninja Hats

/ Product Management
/ Digital Strategy
/ UX & Design Planning
/ Content Marketing
/ Information Architecture
/ Social Programs
/ Mobile Design
/ Analytics & Optimization
/ Innovation Programs

Verizon Executive

“Mike seamlessly translated our needs into a full fledged actionable plan”

Product Management & Strategy

Disciplined approach to product success

Product Management & Strategy

Product Strategy
Vision & Concept Development, Business Modeling, MRD, Roadmaps and Prototyping

Product Management
PRD, Stories Management and Agile Processes

Product Marketing
Marketing Collateral, Demos, Startup Marketing Toolkit, Outreach Programs & Content Marketing

UX & Marketing Strategy

Enabing breakthrough & meaningful experiences

UX & Marketing Strategy

Digital Strategy
Roadmaps, Brand Strategy, Campaign Strategy, Communication Plans & Mobile

Experience Strategy
Experience Platforms, Personas, Experience Journeys & User Flows

Design Strategy
Information Architecture, Wireframes, User Centered Design & Responsive

Insights & Measurement
Consumer Insights (Quant/Qual), Competitive Analysis, Segmentation & Measurement Frameworks

CRM Strategy
Lifecycle & Relationship Programs, Retargeting, Service & Support

Content & Social Strategy

Building a voice that connects and engages

Content & Social Strategy

Planning, Analysis & Design
Audits, Content Maps, Taxonomy & Content Plans

Content Marketing
SEO, Keyword Analysis & Landing Optimization

Social Media Strategy
Social Strategy/Tactics, Editorial Programs, Blogger Outreach, Social Analytics & Social Platforms/Tools

Governance, Editorial Calendars & Publishing workflows

Platform Selection & Implementation

advertising · brand management · research

The Naked Brand (The Advertising Revolution Documentary)

Lately, I have been busy helping bring to market a new documentary on the state…

February 13, 2012


Content Shifting

With the rise of the smartphone and tablet, all kinds of content can be saved…

December 28, 2011

apple · mobile

2010 Most Disruptive Technology – The iPad

The game-changing technology of the iPad  has disrupted the laptop and eReader industries.   It’s success…

January 4, 2011

apple · products · research · startups

Steve Jobs and NOT embracing customer-driven-product-development

Often when talking about product process people will say “what about Steve Jobs?” Look, Steve…

November 8, 2010

advertising · marketing · social media

A Lesson from the Old Spice Guy

[youtube=] Now and then, we see the Internet blow up with activity. A picture or…

August 20, 2010

analytics · brand management · social analytics · social media

Social Marketing Analytics Framework

Finally, A Measurement Framework Based on Business Objectives This report just published by Altimeter Group…

April 23, 2010

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It's All About Mike

About Me

About Me

I am a creative thinker and strategic doer who helps companies re-imagine their brands, marketing, products and experiences.

Sampling of Clients

Sampling of Clients

  • Capital One
  • Verizon
  • NFL
  • Starbucks
  • Justin Timberlake
  • Disney
  • Visa

Mike with his people


Brand Experience Map

Sample Mike Moir Diagram Template


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