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FamilyPass.com (Online DVD Rentals)

Category:
Product Strategy

sfamilypassBuilt a business from scratch that had a “NetFlix” like business model only with a niche focus on the education and edu-tainment markets. This company built 100 thousand customers in 2 years using non-traditional marketing programs such as co-brand sites for affiliate partners and word of mouth incentive programs.

  • Architected and coded the consumer site
  • Managed Product Development
  • Site utilized .Net, Sitecore CMS and Commerce
  • Build an API layer using Web Services for Affiliate Programs
  • Built a Co-Branded DVD Rental Store Program
  • Executed Media, SEM and Email Marketing Programs

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