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BioSpot Active Care (Brand Launch)

Category:
Digital Strategy, User Experience Strategy

Date:
09/01/2014

Client:
Home & Gardens

x_biocare

BioSpot is a new brand focused on proactive and holistic petcare products and resources. As strategiest, I provided the foundation strategic framework and competitive positioning for this brand

  • Light work around brand architecture and personality
  • Competitive landscape analysis and positioning
  • Key Consumer insights through secondary research
  • Comprehensive strategy supporting web presence

http://BioSpotActiveCare.com

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