brand management · digital strategy
Simplicity is the ultimate sophistication
In the world full of constant innovation and change, things will inevitably become more complex. We’re always tackling complicated situations by trying to find the right solutions and providing the right answers. And sometimes, giving a complicated answer to a complicated issue.
It is often said by experts that “More is Dangerous“. For example, more information, more choices and even more love is not better. Actually, it is the exact opposite. More is even lesser than less. The famous polymath Leonardo Da Vinci quoted that “Simplicity is the Ultimate Sophistication”. Da Vinci talks about how it is perfect and beautiful being simple. And how things can become elegant if they are not loaded with complex details.
July 26, 2013 • #digital strategy