advertising · brand management · research
The Naked Brand (The Advertising Revolution Documentary)
Lately, I have been busy helping bring to market a new documentary on the state of advertising and the new rules for corporations. Below is an early trailer and an excerpt of this soon to be released film.
The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.
Corporations have incredible influence on the world we live in and that’s given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn’t enough. It’s time to actually be great.
February 13, 2012