Visualizing the Consumer Journey (Mike Moir Diagram)
As we craft consumer experiences it is helpful to map the big picture and get a sense of the Consumer’s perspective. The diagram below illustrates a template for how the consumer and brand interplay along the consumer’s journey. While this diagram feels very much of a one-way path, it is not. The consumer will cycle through each one of these phases and back to the beginning as they interact deeper with a given brand.
Download the full diagram here.
Hope you find this interesting.
April 25, 2012